If you’re working with projects that require a flat design or something neutral, sometimes, sans is better for legibility and appropriateness. There are a good number of brands that use it (or a variation of it) for their logos including Supreme, Best Buy, Houzz, Domino’s Pizza, USA Today, and FedEx. One of the most well-known geometric fonts is Futura. You can look up Google fonts to see some good samples. Geometric fonts are normally sans serifs but it’s not uncommon for them to have serif variants, too. Its repetitive patterns represent the cosmos, or being one with the universe. The mandala for instance, an important symbol in Hindu and Buddhist beliefs, is a wonderful example of geometric configuration.

In fact, you can observe it in various symbols in different cultures and history around the world. Geometry doesn’t have to be limited to architecture. You can apply this design to almost any industry: from creative fields like art, music, and beauty, to less casual niches such as finance, construction, and engineering. It’s become popular nowadays because it’s simple, fits most modern concepts, and has an overall clean, minimalist appeal. Geometric design focuses on basic shapes and is rooted in mathematical principles of precision. More than just their logos, color schemes, and overall look and feel, the font they’ve used has also gone a makeover to appear cleaner, sleeker, and geometric. Examples include Tupperware, Dunkin Donuts, Apple, Slack, Facebook, even Google. You’ve probably noticed certain big businesses re-branding to a more minimalist look in recent years.

Geometric typeface